Behind the Scenes with Mindblown NYC: A Fashion Film by Tyro Films

At Tyro Films, we specialize in crafting story-driven branded content that blends cinematic visuals with a human touch. Our latest project, Behind the Scenes with Mindblown NYC, is a short documentary produced in partnership with Ap0cene, capturing the raw creativity and sustainable ethos behind one of Brooklyn’s most exciting fashion labels.

This 3-minute short film follows designers Millie and Ben, the founders of Mindblown NYC, as they prepare for their second New York Fashion Week show. Known for their avant-garde fusion of streetwear and couture, Mindblown pushes boundaries by incorporating found materials, upcycled e-waste, and low-footprint design principles into every look.

They’ve caught the eye of celebrities like Lizzo, Tinashe, and Lola Young—but their real impact lies in how they redefine what sustainable fashion can look and feel like.Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Tyro Films handled full creative and production, including:

• Creative direction + narrative structure

• On-location cinematography (Brooklyn, NY)

• Editorial and sound design

• Color grading for web and social

• Release partnership with Ap0cene

Why This Type of Storytelling Matters
Today’s audiences crave authenticity. Branded documentaries like this allow emerging brands to go deeper—telling stories that resonate, instead of just selling product. Whether it’s a fashion brand, cultural platform, or nonprofit, narrative video allows values to shine through.

For Mindblown, that meant showing not just their clothes—but the process, mindset, and commitment behind them.

🎥 Watch the full short film here:

Need a Creative Video Partner in NYC?
Tyro Films helps fashion brands, cultural institutions, and agencies produce cinematic, story-led content that connects. We work on:

• Narrative commercials

• Branded documentaries

• Fashion films + BTS content

• Music videos + launch campaigns

  Explore our work: www.tyrofilms.com